branding


“It’s the invisible sphere. The traditional globe has been vaporized and all that is left behind is the atmosphere.” I wish I had said these words or named this trend, but all credit goes to the incomparable designer Miles Newlyn.

And I wish I had written that, but all the credit goes to LogoLounge.

Feeling extremely sad that I missed Dawn and Jinghui’s dip show. :(

Today, a client asked for a logo that “speaks for itself.” I was tempted to add a speech bubble.

I remembered this.

Even in this age of redesign, refresh and revamp, I still think a logo needs to be enduring. What is not so clear is if a logo needs to be completely unique.