by Karen

Jenny sent me this poetic window display for Hermes by Tokujin Yoshioka. In mersmerising slow motion, the “model” — a face on a TV screen or a projection on the wall — breathes life into the iconic Hermes scarf, which in turn swells and flutters.

Apart from the flatscreen and the scarf, the window is unadorned. Everything from the bare faced model, the black and white footage and the spartan window is designed to train the gaze on the scarf.

The idea is could not be more appropriate, the execution is flawless, and the result is breathtaking.

I am just happy that the client did not ask for a more “expensive-looking”, “ornate” or “dressed up” window.